One Year of alyst Dating: Lessons, Growth, and the Road Ahead
- Ashley Molina-Kabba
- Mar 31
- 1 min read

Wow—one year of alyst Dating! It’s been an incredible journey, and I’m beyond grateful for everyone who has supported us along the way. From investors to users to friends who have simply shared the app, every bit of encouragement has meant the world.
Looking back, I’ve learned a lot.
• Launching an app is HARD. Getting approval as a new dating app on iOS was a battle—I had to fight for two months just to get listed.
• User growth and conversions take work. Getting downloads is one thing, but turning free users into paying subscribers is another challenge altogether. We’re still fine-tuning that balance.
• There’s real demand. We’ve hit 6,500 users, with at least one person in every U.S. state and a presence in 120 countries. That tells me we’re onto something.
Now, it’s all about scaling and saturation—growing our user base, increasing engagement, and refining our product to make dating better for everyone.
I’m incredibly excited for year two. Thank you to everyone who has been part of this journey—whether you’ve downloaded Alyssa, shared it, or simply cheered us on. Here’s to the next chapter!
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